# What is the difference between Profound and Scrunch AI?

> Profound and Scrunch AI compete in the AI search visibility tools category. Profound starts at $99/mo (Starter); Scrunch AI starts at $300/mo (Starter). Across the 6 features compared, Profound documents 3 as available and Scrunch AI documents 4. The difference shows most clearly in cost per tracked prompt.

Updated: August 25, 2026 · 18 verified data points on this page

Canonical URL: https://avaob.com/en/compare/profound-vs-scrunch

## Verdict

The difference shows most clearly in cost per tracked prompt. Profound's Starter plan is USD 99 for 50 prompts on a single platform: USD 1.98 per prompt per month. Scrunch AI's Starter is USD 300 for 350 custom prompts plus 1,000 industry ones across six engines: USD 0.86 per custom prompt, with three seats included against one. Profound is four times cheaper to start; Scrunch is cheaper per unit of coverage.

- **Choose Profound if**: Budget is the constraint and you want to validate the measurement before committing USD 300 a month.
- **Choose Scrunch AI if**: You need six engines, several seats and buyer-persona modelling from the start.

## Entry price and free tier

**Side-by-side comparison**

| Attribute | Profound | Scrunch AI |
| --- | --- | --- |
| Entry price | $99/mo (Starter) | $300/mo (Starter) |
| Free tier | Free trial | Free trial |
| Vendor | Profound | Scrunch |

## Features compared

**AI search visibility tools**

| Feature | Profound | Scrunch AI |
| --- | --- | --- |
| AI prompt tracking | Yes | Yes |
| Multi-engine coverage | Partial | Yes |
| Daily refresh | Yes | Not verified |
| Competitor benchmarking | Not verified | Not verified |
| Page audit | Not verified | Yes |
| Public pricing | Yes | Yes |

## Limits compared

**Starter / Starter**

| Limit | Profound | Scrunch AI |
| --- | --- | --- |
| AI prompts tracked | 50 | 350 |
| Seats included | 1 | 3 |
| Page audits | Not verified | 5 |
| Free trial days | Not verified | 7 |

## Tool profiles

- [Profound](/en/tools/profound)
- [Scrunch AI](/en/tools/scrunch)

## Other AI search visibility tools comparisons

- [Profound vs Rankscale](/en/compare/profound-vs-rankscale)
- [Rankscale vs Scrunch AI](/en/compare/rankscale-vs-scrunch)

## Frequently asked questions

### What is the difference between Profound and Scrunch AI?

The difference shows most clearly in cost per tracked prompt. Profound's Starter plan is USD 99 for 50 prompts on a single platform: USD 1.98 per prompt per month. Scrunch AI's Starter is USD 300 for 350 custom prompts plus 1,000 industry ones across six engines: USD 0.86 per custom prompt, with three seats included against one. Profound is four times cheaper to start; Scrunch is cheaper per unit of coverage.

### Choose Profound if

Budget is the constraint and you want to validate the measurement before committing USD 300 a month.

### Choose Scrunch AI if

You need six engines, several seats and buyer-persona modelling from the start.

## Sources

Every data point on this page comes from a public vendor page:

- [Profound — Profound pricing page](https://www.tryprofound.com/pricing) — Verified on August 25, 2026
- [Scrunch AI — Scrunch AI pricing page](https://scrunch.com/pricing) — Verified on August 25, 2026