Semrush: verified pricing, limits and features
Semrush belongs to the all-in-one SEO suites category. Its cheapest paid plan with a public price is SEO, at $139/mo. Free tier: Yes, permanent. On that plan the vendor states keywords tracked: 500; projects: 5; AI prompts tracked: 0. Of the 6 features compared in this category, Semrush documents 4 as available. The 12 data points on this page come from public vendor pages verified on August 25, 2026.
How much does Semrush cost?
| Plan | Price | Billing note |
|---|---|---|
| SEO | $139/mo | USD 117.33 per month billed annually (USD 1,407.96 per year). |
| Starter | $199/mo | USD 165.17 per month billed annually; first plan with AI prompts. |
| Pro+ | $299/mo | USD 248.17 per month billed annually. |
| Advanced | $549/mo | USD 455.67 per month billed annually. |
| Enterprise | Custom pricing | Unlimited projects and custom prompt tracking. |
Free plan with 1 demo project and 10 reports per day; plus a 7-day trial with no card required.
What features does Semrush include?
| Feature | Definition | Availability |
|---|---|---|
| Keyword rank tracking | Records a domain's position for a set of keywords over time. | Yes |
| Site audit | Crawls the whole site and flags technical indexing, performance or markup errors. | Yes |
| AI prompt tracking | The tool monitors queries typed into generative engines and records whether the brand appears in the answer. | Partial |
| API access | Data can be pulled through a documented API, not only from the web interface. | Not verified |
| Permanent free plan | A free tier exists with no expiry date, distinct from a time-limited trial. | Yes |
| Public pricing | The vendor publishes the amount of at least one plan on its own site, without going through sales. | Yes |
What limits does Semrush have?
| Limit | Value |
|---|---|
| Keywords tracked | 500 |
| Projects | 5 |
| AI prompts tracked | 0 |
| Seats included | Not verified |
Who is Semrush for?
Since 2025 Semrush separates its classic SEO plan from those that add generative search. The USD 139 SEO plan covers 5 sites and 500 daily keywords but includes no prompt tracking; for that you must move up to the USD 199 Starter plan, which adds 50 daily prompts, one AI brand performance domain and 300 visibility reports per day.
Teams that need one subscription for research, rankings, auditing and, optionally, AI visibility.
Compare Semrush with
Official site
- Semrush — Semrush Holdings, Inc.
More in all-in-one SEO suites
Frequently asked questions
- How much does Semrush cost?
- $139/mo (SEO). Yes, permanent.
- Who is Semrush for?
- Teams that need one subscription for research, rankings, auditing and, optionally, AI visibility.
- What are the alternatives to Semrush?
- Ahrefs and SE Ranking
Sources
Every data point on this page comes from a public vendor page: